The world now spends over 110 billion minutes on social networks and blog sites. i.e. 22% of all time online or one in every four and half minutes. The numbers of people visiting the social media sites and blogs have increased by 24% over last year. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.
World’s Most Popular Brands Online are: (April 2010)
| WORLD’S MOST POPULAR BRANDS ONLINE | |||
| Brand | % of World’s Internet Population visiting brand | Time per person (hh:mm:ss) | |
| 82% | 1:21:51 | ||
| MSN/WindowsLive/Bing | 62% | 2:41:49 | |
| 54% | 6:00:00 | ||
| Yahoo! | 53% | 1:50:16 | |
| Microsoft | 48% | 0:45:31 | |
| YouTube | 47% | 0:57:33 | |
| Wikipedia | 35% | 0:13:26 | |
| AOL Media Network | 27% | 2:01:02 | |
| eBay | 26% | 1:34:08 | |
| Apple | 26% | 1:00:28 | |
| Source: The Nielsen Company *Global refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only |
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- Brazil tops the charts with the highest percentage (86%) of Internet consumers visiting a social network.
- Australian web users average the most time on social networking sites, averaging 7 hours 19 minutes in April, followed by the U.S. and Italy with around six and a half hours each.
- Google, Yahoo and Bing are the top companies / divisons in the world for May 2010; followed by Facebook and AOL
Google and other search engines take the cake when it comes to popularity. A ll the more reasons for you to get your brand / product online.
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