When I came into the SEM (Search Engine Marketing) industry I was crazy about Search Engine Optimization & I studied as much as I could about it. I was immensely lucky that I got the most open-minded boss possible, who always encouraged me and gave me the freedom to experiment. I learnt a lot by experimenting [...]
Archive for May, 2011
The future of SEO: Is Social Media Optimization a threat to Search Engine Optimization?
Posted by shashank on May 28th, 2011
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Social media integration – the definition of integration in the social media paradigm by Prashant Pinge
Posted by Prashant Pinge on May 27th, 2011
The golden age of social media has dawned. There is no knowing how long it will last. But businesses are scrambling to make their presence felt on this magical landscape that promises untold glory. Everyone knows about Facebook, LinkedIn, Twitter and a host of other social media sites that have suddenly provided a viral platform [...]
Leaders are readers, but do they have to be good writers too? The importance of creating compelling content in the new age digital marketing world.
Posted by Ron on May 21st, 2011
I was inspired by this cool article by Sanket Nadhani of Pluggd.in – How Writing Makes A Stronger You [And Why Entrepreneur Should Write] and it got me thinking about the importance of writing in today’s world. If you read the article it points out how writing tends to help you in clarity of thought [...]
List of credit card payment gateways in India. Options for adding a payment gateway to your e-commerce website.
Posted by Ron on May 20th, 2011
Credit Card Gateways in India have multiplied in the last few years providing e-commerce website owners a range of rates, fees and options to choose from. In a cost conscious country like India ultimately the rates are the key. Here is our honest effort at listing all the available credit card gateways in India. Some [...]
Why I am making a blog compulsory for my clients. The challenges and issues of succesfully blogging for your business.
Posted by Ron on May 17th, 2011
I must admit. I have become a blogging evanglist. I love blogging and i’m making sure my clients love blogging too. Why this compulsion for my clients to start and maintain their blog? In today’s marketing environment all webites are saying pretty much the same, offering similiar services and no matter how well designed reflect [...]
The rise and rise of Jquery. What is the future for Flash? Flash v/s Jquery a head to head comparison.
Posted by Ron on May 16th, 2011
I never liked Flash. But as a web designer i had no choice but to use it to deliver certain effects which were required for some sites. I must admit that we did some pretty awesome sites using Flash but remaining reliant on a proprietory technology from one company rankled. The monopoly of Flash and [...]
The battle for miracleworx.info – a struggle against cyber squatting and identity theft.
Posted by Ron on May 10th, 2011
We just won a small battle against cybersqatting and identity theft concerning the domain MIRACLEWORX.INFO. Last August some Ukranian guy quietly registered this domain and copied our site (previous version) and pretended to be us. He misrepresented himself as us and god knows how many people he has fooled in our name. Yesterday after a [...]
Crafting an online identity – the art of personal branding by Prashant Pinge
Posted by Prashant Pinge on May 8th, 2011
When one thinks of identity, the first thing that jumps to mind is individuality. That every individual is unique is without doubt. And yet, social norms dictate so many of our actions and thoughts that we somehow tend to get absorbed in the crowd, tend towards a boring sameness. But in today’s intensely competitive existential [...]
SAP looking into gamification in its software solutions. A new era of productive fun for the working class maybe?
Posted by Ron on May 5th, 2011
While doing research for a new website for a SAP consultant client I came across this very interesting link http://www.silicon.com/technology/software/2010/11/26/sap-co-ceo-on-how-the-company-is-taking-inspiration-from-the-gaming-world-39746655/ If there was any further need for validation of the gamification concept here it is!! When one of the largest software companies in the world starts visiting gaming conventions and talking to gaming companies like [...]
Indian web designers should reclaim the high ground through best practices which do not come at the cost of innovation or creativity.
Posted by Ron on May 4th, 2011
Whenever I discuss standards and best practices for web design companies in India I am greeted with the same refrain – web design companies are innovative and follow their own paths. The implication is that by applying standards somehow we will loose our creative edge. But are standards needed? A well known member of the [...]
