A friend alerted me to this article in the Economic Times about the dangers of overrelying on Facebook or any one platform for that matter. http://economictimes.indiatimes.com/features/brand-equity/being-on-facebook-alone-doesnt-guarantee-more-market-share-it-could-even-evict-you/articleshow/9114185.cms Nowadays you can see the website URLs being replaced with Facebook URLs for companies in TV and print adverts. I think thats a bit dangerous. I had earlier written [...]
Archive for the ‘Search Engine Marketing’ Category
Best social media strategy in India is to take the middle path and use common sense. The proper strategy should be rewarding and sustainable.
Posted by Ron on July 6th, 2011
SEO BPO? Has India become the low cost SEO outsourcing destination? Overcoming the perception will be a challenge for genuine online marketing firms.
Posted by Ron on July 2nd, 2011
I recently had to interview for an SEO expert and I received several resumes from persons working in 200+ teams at different firms. I was intrigued by how a 200+ SEO outfit works and how strategy is planned. Turns out no strategy is planned. These outfits only take on routine mundane link buildng work from [...]
The holy trinity of social media – Facebook, twitter and the blog. Aim them at an idea, concept or service you want to promote.
Posted by Ron on June 20th, 2011
After the explosive growth of social media platforms it seems to be coming down to this holy trinity of social media – Facebook, Twitter and the Blog. And if you think about it, seems like a very complementary trio. Facebook fills the social quotient, Twitter is a form of micro-blogging and the blog is well… [...]
Posted in Search Engine Marketing, Web Strategy 
Tags: social media platforms, social media trio 
No Comments »The future of digital marketing is divergence not convergence. An ever increasing set of options for business owners and opportunities for digital marketers.
Posted by Ron on June 1st, 2011
13 years ago when I started in this field there was only web designing, we did not have to worry about SEO or any other areas or options. Slowly the services tree expanded into 2 branches then 4 and so on and so forth. Today we have a whole tree of digital marketing options with [...]
The future of SEO: Is Social Media Optimization a threat to Search Engine Optimization?
Posted by shashank on May 28th, 2011
When I came into the SEM (Search Engine Marketing) industry I was crazy about Search Engine Optimization & I studied as much as I could about it. I was immensely lucky that I got the most open-minded boss possible, who always encouraged me and gave me the freedom to experiment. I learnt a lot by experimenting [...]
Social media integration – the definition of integration in the social media paradigm by Prashant Pinge
Posted by Prashant Pinge on May 27th, 2011
The golden age of social media has dawned. There is no knowing how long it will last. But businesses are scrambling to make their presence felt on this magical landscape that promises untold glory. Everyone knows about Facebook, LinkedIn, Twitter and a host of other social media sites that have suddenly provided a viral platform [...]
Why I am making a blog compulsory for my clients. The challenges and issues of succesfully blogging for your business.
Posted by Ron on May 17th, 2011
I must admit. I have become a blogging evanglist. I love blogging and i’m making sure my clients love blogging too. Why this compulsion for my clients to start and maintain their blog? In today’s marketing environment all webites are saying pretty much the same, offering similiar services and no matter how well designed reflect [...]
Why doesn’t India have a web designer and developers association? Its high time this industry organized itself and implemented standards.
Posted by Ron on April 29th, 2011
I have been in this business for nearly 13 years. In these years I have seen our industry grow from a fledgling outcrop of the software industry to one which has grown into a huge industry in itself. The web design and development industry in India has branched into many specialities and created many gurus in [...]
Democratization of web means every website has to become a politician – pitch for votes
Posted by Ron on April 1st, 2011
We usually associate voting with scumbag politicians and their fake promises and plastic smiles. But now in this new age of web democracy every website has to garner votes to become popular and remain in power. Every click of a ‘like’ button or ‘stumble’ button increases the popularity of a site. Sites are now being [...]
Posted in Search Engine Marketing, Web Strategy Tags: democratization of the web, web democracy No Comments »Has Search Engine Marketing Fundamentally Changed Over the Years?
Posted by Ron on March 19th, 2011
A client pointed out recently that we seem to be using many of the same techniques for SEO that we were using 7-8 years ago. After the initial indignation I got to thinking about this. Those of us in the technology business tend to consider a change in technology as a given. So shouldn’t it [...]
