We all must be having our personal account on Facebook where we update our status, share information, videos, links, and pictures with friends but when it comes to promote a product or service on Facebook, how are you going to do that????
That’s where Facebook has given us a facility where we can create an identity [...]
Archive for the ‘Search Engine Marketing’ Category
How to Link Your Blog Posts to Your Facebook Fan Page Wall
Posted by shashank on July 15th, 2010
Posted in 
Tags: 
Websites for startups – quality versus bootstrapping
Posted by Ron on June 24th, 2010
To spend or not to spend…that is the question.
A startup is on a tight budget with very limited resources. The future is uncertain and scary. So when the question comes to spending on a website most startup owners face a dilemma.
It goes something like this… “If I spend on a professional cool website it’ll eat [...]
Localization of websites servicing neighbourhoods
Posted by Ron on June 17th, 2010
Earlier the dotcom projects that use to come (and some still do) were the conquer the globe types. They wanted to service everyone from Los angeles to Timbukto. Most of these entrepreneurs dreams were supported by a global credit card payment gateway and delivery services like DHL or UPS.
However in the past year an interesting [...]
How the World Uses Internet
Posted by Ron on June 16th, 2010
The world now spends over 110 billion minutes on social networks and blog sites. i.e. 22% of all time online or one in every four and half minutes. The numbers of people visiting the social media sites and blogs have increased by 24% over last year. The average visitor spends 66% more time on these [...]
Understanding Web Analytics
Posted by aakanksha on January 27th, 2010
Analytics is software that generates metrics of a website. Long before Google Analytics came into picture, most of the webmasters were dependent on Log files while others used web counters.
Why is there so much hype around Web Analytics?
Web Analytics is a powerful tool for measuring the success of your website, your products and services. It [...]
The Art Of Newsletter Management
Posted by Ron on December 23rd, 2009
Let me begin by making a simple statement.
“The success of your newsletter effort will depend heavily upon the ability of your organization to send relevent information from all parts of the organization to a central responsible person”.
Most newsletter efforts fail because it is relegated to the dark dingy closet of the marketing department where some poor [...]
Optimizing your social media marketing strategy
Posted by Ron on December 18th, 2009
Social Media Marketing is all about creating touch points for a wide range of people to know about your business, get in touch with you and learn from you. But it can be only effective if it is guided in a coordinated manner.
Many PR and advertising efforts are like unguided missiles. They fly all over [...]
Putting the Social back in ‘Social Media Marketing’
Posted by Ron on December 9th, 2009
Clients are wondering whats the brohaha about this Social Media Marketing thing. Most are respected businessmen who are quite adept at ‘Social Marketing’. Many have an enviable network of contacts, friends and business associates. Its when you put the ‘Media’ into the mix that things really heat up or confuse up, take your pick.
The various [...]
