A recent study done by Pew Research Centre titled Generations Online 2010 threw up a host of questions regarding the relevancy of the blog versus the new social mediums like Facebook and Twitter. Here is an excerpt from the study… Few of the activities covered in this report have decreased in popularity for any age group, [...]
Archive for the ‘Search Engine Marketing’ Category
Will social media sites replace Blogs, has Facebook killed the blog? Not likely.
Posted by Ron on March 7th, 2011
Posted in Search Engine Marketing, Web Strategy 
Tags: blogs, Facebook, facebook versus blogs 
No Comments »Google’s Latest Shakeup – What it means for website owners in India
Posted by Ron on March 1st, 2011
The day the earth stood still – for Google that is. The latest algorithm shakeup has shaken up the web design and seo coummunity. Everyone is scrambling to check how it affects their sites. Here’s the post on Google’s own blog – ‘ Finding more high-quality sites in search‘. What Does it mean for website [...]
Solve Duplicate Content Issues by Using a Canonical Web Address
Posted by shashank on February 16th, 2011
Duplicate content is having identical content on two or more pages on your site and it can harm your website rankings; here I will discuss how you can cope up with this to boost your ranking in Google. The most common problem – www.mydomain.com and www.mydomain.com/index.html These two pages are having same content but are [...]
Posted in Search Engine Marketing Tags: HTML, PageRank, Search engine optimization, Web search engine No Comments »Blog Sourcing – Getting your customers/users to write your blog.
Posted by Ron on February 14th, 2011
A service I subscribe to with hundreds of book lovers sent me a lovely mail very nicely asking me to contribute to their blog. Of course this was sent to all their customers. They requested for any kind of contribution – like book reviews, your favorite books and your experiences as a reader. As a [...]
Worried about Bounce Rate of your website?
Posted by shashank on August 4th, 2010
Image by dannysullivan via This is the question most of the people are worried about, how to reduce the bounce rate of the website when the website gets ready, we all get into promoting it, submit to directories, link building, and share it on bookmarking, social networking to get more traffic. Soon we realise that even [...]
How to Link Your Blog Posts to Your Facebook Fan Page Wall
Posted by shashank on July 15th, 2010
We all must be having our personal account on Facebook where we update our status, share information, videos, links, and pictures with friends but when it comes to promote a product or service on Facebook, how are you going to do that???? That’s where Facebook has given us a facility where we can create an [...]
Websites for startups – quality versus bootstrapping
Posted by Ron on June 24th, 2010
To spend or not to spend…that is the question. A startup is on a tight budget with very limited resources. The future is uncertain and scary. So when the question comes to spending on a website most startup owners face a dilemma. It goes something like this… “If I spend on a professional cool website [...]
Localization of websites servicing neighbourhoods
Posted by Ron on June 17th, 2010
Earlier the dotcom projects that use to come (and some still do) were the conquer the globe types. They wanted to service everyone from Los angeles to Timbukto. Most of these entrepreneurs dreams were supported by a global credit card payment gateway and delivery services like DHL or UPS. However in the past year an [...]
How the World Uses Internet
Posted by Ron on June 16th, 2010
The world now spends over 110 billion minutes on social networks and blog sites. i.e. 22% of all time online or one in every four and half minutes. The numbers of people visiting the social media sites and blogs have increased by 24% over last year. The average visitor spends 66% more time on these [...]
Understanding Web Analytics
Posted by Ron on January 27th, 2010
Analytics is software that generates metrics of a website. Long before Google Analytics came into picture, most of the webmasters were dependent on Log files while others used web counters. Why is there so much hype around Web Analytics? Web Analytics is a powerful tool for measuring the success of your website, your products and [...]
