More than a few months ago we were hit with the Google Panda shocker. Overnight our Infertility treatment related website www.drmalpani.com lost over 30-40% of its daily traffic. Although the traffic was still substantial, the loss of the top end traffic did hurt. We immediately went into a damage control mode and made tweaks to [...]
Archive for the ‘Web Design’ Category
Beating the Google Panda update – How we transformed www.drmalpani.com and brought traffic up to Pre-Panda levels.
Posted by Ron on January 16th, 2012
Posted in Web Design, Web Strategy, Web Technology 
Tags: google panda, google panda changes, google panda solution 
1 Comment »United Way Mumbai – unitedwaymumbai.org – An endearing but complex website project.
Posted by Ron on January 3rd, 2012
Its rare to get the opportunity to mix business with doing good and the United Way Mumbai Website gave us just such an opportunity. Technically it was a normal client project but considering the cause, it felt different. Right from the beggining we realized that it was also a huge responsibility for us – a [...]
Professionalism, Masterchef Australia and what web designers can learn from them.
Posted by Ron on November 29th, 2011
I am simply blown away by the professionalism of the popular food show Masterchef Australia. I am not particularly a foody but presentation and setup of the show really caught my attention and kept it there for an entire season. It speaks volumes about the show that a non-cooking IT techie like me was engrossed [...]
What makes a good Web Designer? – Sonali Salvi
Posted by sonalisalvi on November 21st, 2011
It was time for us to search for a designer who could think like us and deliver good designs. Test time for the shortlisted candidates threw light on one aspect strongly. What is “Design”? What is expected of a “Web Designer”? I started off in my career as a visualiser. In our college (Sir. J. [...]
Internet Explorer usage drops dramatically in India in the last 10 months. Chrome the biggest gainer. FireFox is flat.
Posted by Ron on November 7th, 2011
According to the latest stats from StatCounter GlobalStats, one of the worlds largest commerical website statistics service providers, Internet Explorer usage has dropped significantly and Chrome has jumped by almost 15%. Firefox usage remains flat. The crossover took place sometime in August where at one point all three browsers almost had equal share at 33%. [...]
Move over technology – content is king. No gimmicks, just clean relevant prose works for websites.
Posted by Ron on October 14th, 2011
Ever since the Google Panda update we have been recalibrating and in some cases outright redesigning our client sites to reflect the new reality of google and other search engines. The message to all us web designers is simple – ‘Cut the bullshit – just keep it real’. That does not mean that we lose [...]
Upgrading a website can be a complex job. Some thoughts and ideas on making a smooth transition to the new website.
Posted by Ron on August 9th, 2011
Most websites have a shelf life of maybe 3-4 years. This is not because they were poorly made to begin with but the speed at which web technology is evolving the older sites start to look like poor country cousins compared to the newer launched sites. Therefore it is imperative to keep redesigning every few [...]
Quick web design approvals. How to give & get appropriate feedback without destroying the design creative.
Posted by Ron on July 25th, 2011
Have you ever sat through a meeting that resembled the Bingo Mad Angles commercial, where the obvious was overlooked and everyone was trying to prove their usefulness by giving bullshit feedback. Well, I have sat through enough of those to know that the result is never good. I have also sat in meetings where the [...]
Improve bounce rates and time on site with an intuitive context driven navigation rather than category driven navigation.
Posted by Ron on July 23rd, 2011
This month we have to redesign, revamp and reorganize the content of two client sites with a lot of information and pages. Normally we would take a linear approach, categorize the content and then provide a simple navigation to browse the content by categorized listings. There is only one problem with this approach. It hits [...]
Virtual Sales / Spokes Persons – Humanizing your site and adding a bit of ooomph to it!!
Posted by Ron on July 5th, 2011
Imagine visiting a site and being greeted by a beautiful women talking about its products. I don’t know about others but it definitely gets my attention. A growing trend of adding a ‘Virtual Sales Person’ or a ‘Virtual Spokes Person’ is catching on and we see them popping up in more and more sites. Their creators [...]
