In the old days web design used to be a pretty static affair. You created the site, you did a bit of SEO and presto – it worked. Nowadays the entire evolution of web design and marketing is in a state of constant change. Web design companies have become partners more than just vendor simply due [...]
Archive for the ‘Web Strategy’ Category
Does a web design firm need a strategy and why its important for the firm’s clients.
Posted by Ron on May 16th, 2012
Carrying out a long duration (2-3 months) e-commerce or website project – use sprint and drift approach
Posted by Ron on April 26th, 2012
We are at the fag end of a long 3-4 month development cycle for one of our clients. Although large e-commerce projects are not new for us the duration and intensity of this one was tough. The final site is fabulous but it left the team very little in the gas tank. Our team worked non-stop to deliver the [...]
Is Flipkart doing all e-commerce players a big favour? Their latest TVC seeks to bring down barriers to online purchases
Posted by Ron on April 17th, 2012
The latest TV commercial from Flipkart is funny and entertaining and the use of kids is brillant. But more important are the taboos they are trying to break in the minds of our risk averse and cost sensitive Indian public. Inadvertantly they are probably doing all the ecommerce players in the country a big favour [...]
When your online strategy fails – Changing direction and re-engaging your website visitors
Posted by Ron on March 29th, 2012
The online world is littered with unsuccessful websites created with grandiose visions by their owners but just like the movie business, there are online hits and misses. Even the best of us have had well designed carefully planned websites do absolutely nothing except maybe earn a few compliments on how well designed they are (which just [...]
Is Google Apps Business version too expensive for India? An appeal to Google.
Posted by Ron on March 5th, 2012
Firstly I must start with saying how much I love Google Apps. I use it for my business and I recommend it to my client who have email requirements below 10 mailboxes. But many of my clients fall between the 10-150 mailboxes range and going for the paid solution at Rs.2000 per mailbox is too [...]
Crowd Sourcing Websites – A good idea or a waste of time and effort?
Posted by Ron on February 16th, 2012
Recently we had a brush with crowd sourcing through a client. He needed a logo designed and wanted to try out the crowd sourcing option. Ultimately it did not work out and he gave the job to us to complete. But the whole experience got me thinking about the crowd sourcing idea. What is crowd [...]
Beating the Google Panda update – How we transformed www.drmalpani.com and brought traffic up to Pre-Panda levels.
Posted by Ron on January 16th, 2012
More than a few months ago we were hit with the Google Panda shocker. Overnight our Infertility treatment related website www.drmalpani.com lost over 30-40% of its daily traffic. Although the traffic was still substantial, the loss of the top end traffic did hurt. We immediately went into a damage control mode and made tweaks to [...]
Posted in Web Design, Web Strategy, Web Technology 
Tags: google panda, google panda changes, google panda solution 
1 Comment »Are dotcom entrepreneurs cluttering the marketplace with unworkable services and products?
Posted by Ron on January 9th, 2012
The media today is awash with stories of dotcoms starting, getting funding and as quickly closing down. The culprits are too much money in the wrong hands, irrational expectations and a completely useless value-add concept. What is the value add here? That should be the question every dotcom entrepreneur should be asking oneself? Its a [...]
United Way Mumbai – unitedwaymumbai.org – An endearing but complex website project.
Posted by Ron on January 3rd, 2012
Its rare to get the opportunity to mix business with doing good and the United Way Mumbai Website gave us just such an opportunity. Technically it was a normal client project but considering the cause, it felt different. Right from the beggining we realized that it was also a huge responsibility for us – a [...]
Evaluating the complexity of web project – what makes a website simple or complex?
Posted by Ron on December 19th, 2011
During a recent meeting with a prospective client I made an off hand remark that the project we were discussing is around 6/10 in terms of complexity ( 1 being simple and 10 very complex). The gentleman immediately asked how I came to that figure but it was difficult for me to explain it. I guess it [...]
Posted in Web Strategy, Web Technology Tags: complex websites, web design complexity, website complexity No Comments »
